Audience segmentation to improve targeting of conservation interventions for hunters

Abstract Audience segmentation could help improve the effectiveness of conservation interventions. Marketers use audience segmentation to define the target audience of a campaign. The technique involves subdividing a general population into groups that share similar profiles, such as socio-demographic or behavioural characteristics. Interventions are then designed to target the group or groups of interest. We ...

The shaping of the global conservation agenda

Working alongside the IUCN, this project will identify key areas of controversy for conservation decision-makers and explore factors which shape the positions of IUCN members on these topics.

David Tooby

David's research aims to identify the position of international conservation organisations on key controversial issues

Jonathan Morley

Jonathan's research aims to examine the success of environmental safeguards in international development projects

Quantifying the effects of development projects on biodiversity conservation in West Africa.

Jonathan's research aims to examine the success of environmental safeguards in international development projects

Shona Irvine

Shona's project aims to examine the effect of zoo visits on public attitudes towards conservation.

A quasi-experimental study of impacts of Tanzania’s wildlife management areas on rural livelihoods and wealth

Abstract Since the 2000s, Tanzania’s natural resource management policy has emphasised Wildlife Management Areas (WMAs), designed to promote wildlife and biodiversity conservation, poverty alleviation and rural development. We carried out a quasi-experimental impact evaluation of social impacts of WMAs, collecting data from 24 villages participating in 6 different WMAs across two geographical regions, and 18 ...