Understanding the structure of information flow in a group, using tools such as social network analysis, can offer important insights for conservation interventions which aim to change human behaviour. This review introduces conservation researchers and practitioners to key concepts underpinning information flows and complex contagions for interventions targeting networks of individuals.
The views of the wider global conservation community on fundamental questions regarding what, why and how to conserve are unknown. Here we characterize the views of 9,264 conservationists from 149 countries, identifying specific areas of consensus and disagreement, and three independent dimensions of conservation thinking.
UCT can be a useful tool for estimating the extent of non-compliance within a conservation context, but careful study design, robust sampling and consistent implementation are required in order for it to be effective.