Tag: liberia

Audience segmentation to improve targeting of conservation interventions for hunters

Abstract Audience segmentation could help improve the effectiveness of conservation interventions. Marketers use audience segmentation to define the target audience of a campaign. The technique involves subdividing a general population into groups that share similar profiles, such as socio-demographic or behavioural characteristics. Interventions are then designed to target the group or groups of interest. We ...

The influence of risk on patterns of illegal activity in a hunted landscape in West Liberia

Sorrel's PhD project uses insights from behavioural psychology and cognitive sciences to design better ways of reducing bushmeat use in West Africa.

Sorrel Jones

Sorrel's research explores ways to tackle the bushmeat hunting crisis in West Africa.