Tag: social networks
Effects of social networks on interventions to change conservation behaviour
We investigated how network processes such as information flows and social influence influenced behavior change in the context of a social marketing campaign to promote a wildlife poisoning hotline in Cambodia.
Combining simulation and empirical data to explore the scope for social network interventions in conservation
Using empirical data from a case study in Cambodia and simulations we examine the conditions under which using sociometric data can lead to greater dissemination of information and adoption of new conservation behaviours.
CONSERVATION SCIENCE 