Tag: behaviour change

Effects of social networks on interventions to change conservation behaviour

We investigated how network processes such as information flows and social influence influenced behavior change in the context of a social marketing campaign to promote a wildlife poisoning hotline in Cambodia.

Combining simulation and empirical data to explore the scope for social network interventions in conservation

Using empirical data from a case study in Cambodia and simulations we examine the conditions under which using sociometric data can lead to greater dissemination of information and adoption of new conservation behaviours.

The role of incentive-based instruments and social equity in conservation conflict interventions

Using a novel interactive game around farmer land management decisions, we examine responses to three elephant conflict mitigation options

Using mixed methods to understand sensitive wildlife poisoning behaviours in northern Cambodia

Using the theory of planned behaviour, informant interviews and focus group discussions, we investigated drivers of wildlife poisoning across ten communities in northern Cambodia.

Integrating models of human behaviour between the individual and population levels to inform conservation interventions

Conservation interventions developed with little understanding of social system dynamics can result in simplistic and misguided approaches. More effective conservation, that seeks to influence the social drivers of ecological change, requires a more nuanced and predictive understanding of these drivers. In this paper we explore how ABMs and SNAs, separately and in tandem, could be useful for understanding the dynamics of structured information flow and examine the potential benefits of promoting a cross-over between the ecological and social sciences in conservation.

Improving Environmental Interventions by Understanding Information Flows

Understanding the structure of information flow in a group, using tools such as social network analysis, can offer important insights for conservation interventions which aim to change human behaviour. This review introduces conservation researchers and practitioners to key concepts underpinning information flows and complex contagions for interventions targeting networks of individuals.