We investigated how network processes such as information flows and social influence influenced behavior change in the context of a social marketing campaign to promote a wildlife poisoning hotline in Cambodia.
Using empirical data from a case study in Cambodia and simulations we examine the conditions under which using sociometric data can lead to greater dissemination of information and adoption of new conservation behaviours.
Using an experimental approach, we investigated the effect of search effort, habitat, season, and team on rangers' detection of snares in a tropical forest landscape. Our results suggest that snare detectability in tropical forest landscapes is likely to be low, and may not improve dramatically with increased search effort.
Understanding the structure of information flow in a group, using tools such as social network analysis, can offer important insights for conservation interventions which aim to change human behaviour. This review introduces conservation researchers and practitioners to key concepts underpinning information flows and complex contagions for interventions targeting networks of individuals.