Category: Publications

The effectiveness of celebrities in conservation marketing

Celebrities are frequently used in conservation marketing, but we provide experimental evidence that celebrity endorsement can produce both positive and negative effects.

From poachers to protectors: engaging local communities in solutions to illegal wildlife trade

Combating the surge of illegal wildlife trade (IWT) devastating wildlife populations is an urgent global priority for conservation. Here we set out a conceptual framework to guide efforts to effectively combat IWT through actions at community level.

Gender Differentiated Preferences for a Community-Based Conservation Initiative

Community-based conservation (CBC) aims to benefit local people as well as to achieve conservation goals, but has been criticised for taking a simplistic view of “community” and failing to recognise differences in the preferences and motivations of community members. We explore this heterogeneity in the context of Kenya’s conservancies, focussing on the livelihood preferences of men and women living adjacent to the Maasai Mara National Reserve.